Beige, But Make It Billionaire

🧵 1. The Rebrand We All Saw Coming

Pharrell’s latest for Louis Vuitton isn’t loud. It’s a whisper in a room full of streetwear bros screaming for clout. Gone are the hyperlogos, gone is the gilded monogram assault. What’s left? A man in peace with his Pinterest board. Neutral tones, clean cuts, and just enough tailoring to convince the critics it’s capital-F Fashion. Pharrell’s not selling clothes. He’s selling spiritual detox with a luxury price tag. It's like he Marie Kondo’d the entire streetwear movement and only kept the pieces that sparked joy—and resale value.

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👔 2. From Billionaire Boys Club to Buddhist Boys Club

We used to get neon Billionaire Boys Club prints. Now we’re getting monk-core silhouettes that look like they were inspired by a silent retreat in Kyoto. It's not bad—it’s actually clean. But let’s not act like this is revolutionary. This is just quiet luxury rebranded for the kids who bought too many Chrome Hearts trucker hats during lockdown and are now suffering from aesthetic fatigue. It’s Pharrell evolving from “ice cream sneakers” to “I drink tea with intention.”

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🎭 3. Stage Design or Sermon?

Let’s talk about that giant Snakes & Ladders board. Because nothing says spiritual style awakening like a children’s board game blown up for Paris Fashion Week. It was giving subtle flex. It was giving “your third eye opens when your credit score clears 800.” Symbolism? Sure. But it also screamed: this is a brand with too much budget and not enough restraint. I half-expected Deepak Chopra to walk the runway in linen drawstrings.

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📉 4. Minimalism as a Marketing Strategy

This wasn’t a design pivot—it was a calculated business move. TikTok minimalism is trending. Kids want to look intentional now. Pharrell clocked that from a mile away. So now we get LV suits that pair well with Scandinavian lighting and iced matcha. It's beautiful. But let’s not pretend he’s reinventing the wheel. He’s just selling it in matte finish. This collection is a moodboard for people who say “I’m not into trends” while wearing three of them.

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🎩 5. When Taste Becomes Template

Here’s the thing: everyone loves Pharrell. But now they love him because he dressed down. That’s how far we’ve spiraled. Taste has become a uniform. Understated is the new algorithm hack. You’re not stylish unless your outfit looks like it costs $5,000 but says nothing about who you are. It’s fashion beige-washed. We’ve gone from flex culture to “don’t-look-at-me-but-still-notice-me” chic.

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🔍 6. Would I Wear It? Absolutely. Would I Buy Into It? Calm Down.

The tailoring? Clean. The color palette? Safe. The vibe? Definitely an upgrade from the logomania era. But it all feels like someone detoxing from hype, not redefining taste. Would I wear it? Of course. But I’d pair it with something crazy—just to remind people that style isn’t supposed to feel algorithm-approved. Sometimes taste means knowing when to clash on purpose.

Still watching. Still suspicious. Still allergic to fashion that tries too hard to be silent.

—E